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  3. 50 Years of Microsoft
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  13. Courage is as Contagious
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  14. Conflux of Parallels
  15. Indigo Waves
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50 Years of Microsoft



Client: Microsoft
Role: Art Direction
Agency: Sounds Fun

We were tasked to elevate the Microsoft booth experience at the world’s largest gathering of Microsoft product teams and community experts – the Microsoft 365 Community Conference.




Our solution was the 50-Year Memory Wall, an interactive installation celebrating Microsoft’s legacy through personal stories. Attendees shared their favourite Microsoft moments, from early PowerPoint presentations to late nights playing Minecraft. Copilot analyzed each story and transformed it into a unique icon that appeared inside a growing digital universe displayed across a massive immersive screen.




As more people contributed, the wall evolved in real time, turning individual memories into a collective visual archive of Microsoft’s cultural impact. The experience drew more than 2,000 attendees to the booth and turned a quick conference stop into something personal and memorable.