Resident Advisor
x Make Space LA
Client: Lenovo
Role: Art Direction
Agency: Sounds Fun
Resident Advisor partnered with Lenovo Yoga to create Make Space LA, a five-hour dance music and audiovisual event in a Downtown Los Angeles warehouse celebrating the intersection of music, technology, and creative practice.
Working across the event identity and experience, I steered the visual language for the campaign and on-site environment working alongside the Resident Advisor Studio, spanning event graphics, wheatpaste posters, printed ephemera, motion content, and VJ visuals. In collaboration with studio DE-YAN, we shaped a series of interactive installations, including touchscreen and motion-tracking experiences designed to encourage audience participation while keeping Lenovo Yoga devices central to the experience.
The visual system extended across social content, RA Live streams, web banners, and promotional materials, creating a cohesive presence before, during, and after the event. I also helped develop a DIY merchandise station featuring custom graphics created with Spencer Sterling, giving attendees the opportunity to produce their own event souvenirs on-site.