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Art Direction & Design 

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  3. 50 Years of Microsoft
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  8. One Must Be Seated
  9. Napach Design Group
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  12. Thesis: Cui Bono
  13. Courage is as Contagious
    as Fear
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Napach Design Group


Branding re-design for New York-based architectural firm

Role: Art Direction, Branding, Web Design



I was approached by NDG to overhaul their visual identity and digital presence, elevating the brand to reflect their new structuring and direction. The goal was to trade the dated, 'boutique' look for a cleaner, high-end identity and a fully redesigned website that actually looks like the work an architect does: precise, structural, and modern.



Previously,



Now Refreshed:


Approachable Geometry: Introduced rounded corners to the "N" motif, softening the heavy architectural lines, making the brand feel younger and more human-centric rather than cold and industrial. This was then carried through project layouts, image treatments and with the inclusion of Alte Haas for the logotype. We ditched the muddy blues for a high-contrast mix of Klein Blue, Anti-Flash White and Night Black. It’s a bold, high-fashion palette that feels premium and stands out on a screen.




Website








Logo Explorations







(and what’s a rebrand without a nice tote and mug by NotWorkRelated ︎︎︎)