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Experiential
Art Direction
& Design 


  1. Lenovo Make Space
  2. Make Space Network x DAZED
  3. 50 Years of Microsoft
  4. Microsoft Lounge
  5. Resident Advisor
  6. MoMA
  7. Theodore Roosevelt Presidential Library
  8. One Must Be Seated
  9. Napach Design Group
  10. Norval Foundation
  11. Mercer Labs Museum of Art & Technology
  12. Thesis: Cui Bono
  13. Courage is as Contagious
    as Fear
  14. Conflux of Parallels
  15. Indigo Waves
  16. Pink Mario EPs
  17. Laika Tribute
  18. 100 Days of Spaces

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Lenovo Make Space


Client: Lenovo
Role: Art Director & Designer
Agency: Sounds Fun

The launch of Lenovo’s Make Space platform unfolded as a large-scale immersive installation combining AI-driven tools, digital artworks, and interactive environments championing the Lenovo Yoga laptop. Commissioned artists and emerging creatives explored new intersections between technology and creative practice. Live performances from Rebecca Black and Doss energized the space, while a roaming LED-clad truck carried digital artworks throughout New York City.






“Creators are the future and Lenovo put us at the centre of the conversation.”

– Event attendee survey





Contributions
LED & interactive experiences: Directed large-scale LED installations and touchscreen interactions, working with animators and developers to translate the platform’s visual system into motion and interactivity.

Artist collaboration: Collaborated with commissioned artists Nicola Formichetti, Yehwan Song, Oseanworld, and Erik Rasmussen to develop their process video installations for LED panels and a roaming LED truck displaying their work throughout New York City. Produced accompanying “Made By” videos documenting their creative processes.

Spatial & experiential design: Contributed to spatial design, user flow, lighting, color, fabrication, helping shape the physical experience of the installation and digital media.

Visual identity & environmental graphics: Developed the visual language for the event, including signage, wayfinding, marketing materials, and environmental graphics that carried the Make Space and Lenovo identity throughout the venue.

Cross-team collaboration: Worked alongside teams at DE-YAN, Two-Eyed People, Outside Perspective, and Daydream Studios to coordinate design, production, and digital elements.

Launch Event







 
‘Made By’ Artist Content Series
Produced & edited by Daydream Studios
Role: Art Direction
Mark