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Content Flag & Content Bot each form part of the Content series which looks at the obsessive language used by artists, press statements, ‘digital marketers’ and advertising agencies surrounding this idea of ‘Content’. Content-marketing has become the largest form of marketing since consumers and artists alike brand themselves on whatever content they generate or consume. Everything is content and how we perform our branding essentially functions the same as the branded nation state waving its flag of devout patriotism.

The twitter bot was made by feeding it lexicons of marketing and art writings, creating a sensational feed of art & content. Sometimes nonsensical babbling, sometimes poignantly articulated, this self-tweeting account draws strange parallels between the two ends of the market-culture spectrum.